advertising effects on performance of business

In the new world of globalization consumer enjoy greater interaction opportunities, it’s up to marketers to communicate effectively with consumer to obtain valuable insights into their preferences and needs. Marketer’s best exploit the available advertising Medias which help them to succeed to deliver the message about the product. Business advertising is important, through advertising and marketing many of the entrepreneurs of turkey are attracted in Georgia, through advertising and marketing tool the Georgians invite the entrepreneur from turkey and all part of the world, regarding advertising, despite its moderate impact as an information outlet, the role of television should not be underestimated because it is gaining momentum as a communication and advertising medium in Georgia. So the role of television is very important to capture the attention of the investors, here the other advertising medium are not underestimate all media play an important role in the development of the companies, companies willing to invest in Georgian market they adopt the customer oriented strategies to gain customer trust this is the vital element of long term success and survival in the market. Georgian people trust advertising even they have doubt about the tricky messages. For the consumer communication it is the essential element. Advertising campaigns can build trust and consumer friendly very soon, promotion of product and brand building is achieved easily through advertising. . (Erdener. Ali. Serkan.,2009)

In this empirical study the effect of each advertising mediums such as television, radio, newspaper and magazine on the firm’s profitability. In this study the general results show that television advertising gives more result and other advertising media did not play an effective role to increase profit margins. It is our perception that news papers and magazines are more informative but it do not give good results. (Ourania and Kostas 2001­)

In this study practitioner cooperative advertising is not look the degree of intrabrand and  interbrand competition , one must consider the brand characteristics. when interbrand competition is low and intrabrand completion is high the manufacturer has produced  the universally recognized brand .( Matthew., 2006)

To advance their modeling approach marketing research is conducted, marketing can create long lasting consumer based brand equity, through advertisement one can boost up the consumer intangible value. Advertising can create permanent intangible assets or brand equity. ( Fang.W., et al., 2009)

These researches models are about the memory of ads, the study help us to understand what is the effect of delay advertising on the consumer memory. Effect of advertising durations under various scenarios of memory, this research work provides method that allows managers and researchers to distinguish between models with different degrees of memory. The model also provides us the cessation effect of advertising. (Ashwin  & Prasad., 2011)