Tuesday, March 11, 2014

Filled Under:

Entreprenourial Motivation For The Survival Of Business


INTRODUCTION

With the passage of moment, many developed countries are facing problem of unemployment and fresh graduates have faced serious problems to obtain reasonable job due to inexperience’s. Most of academic institutions and governments have shown there interests in entrepreneurship as it have the command to create financial and public development, provide employment opportunities and innovations in the countries. An entrepreneurial motivation is process to run a new business and bring some modernization, creativity and innovativeness in existing businesses.  (Tanvee, Zafar, & Rizvi, 2013)
The motivations of students towards entrepreneurship has become an interesting topic. Many studies have been conducted to find out major motivations for gearing towards entrepreneurship and to examine how inclination for self employment can be created. Today, universities are playing leading role for the development of entrepreneurship culture, and nurture some necessary entrepreneurial skills and behavior to take on business in upcoming life. The aim of this study is to examine the motivational factors that contribute for adoption of entrepreneurial career. Some of major motivational factors for entrepreneurial intention are Sense of achievement, sense of freedom, desire for wealth, risk taking, innovation, and sense of success (Nor & Yufiza, 2004).
 An entrepreneur is the person who tries something new, organizes production, undertakes risk and handles economic uncertainty. He is a potential and enterprising individual, endowed with special ability to innovate, or imitate, interested in advancing technology and willing to assume the risk involved in it. He is the man who knows the art of changing the production function for using the economic potential of various factors of production. Thus, under present day condition, entrepreneurship is the purposeful activity of an individual or a group of associated persons initiating, prompting and maintaining business activity for the production of wealth and distribution of goods and services with a pecuniary motive or such benefits in the given social and political conditions. The rate of economic progress of a nation depends upon its rate of innovation which in turn depends upon the distribution of entrepreneurial talent in the population. Technical progress alone cannot lead to economic development, unless technological breakthrough is put through economic use by entrepreneur (Krishna, 2013).
The emergence and development of entrepreneurship is an important phenomenon in contemporary economies. Entrepreneurship is strongly linked to small and medium sized enterprises (SMEs), which are the main developing force of the developed market economies. Several peoples have several views about the word motivation. Motivation is the core of biological, cognitive, and social regulation. They also stated that it involves the energy, direction, and persistence of activation as well as intention. This indicates that goals and motives play a role in predicting human behavior and that a link between intentions, motivations, and behavior indeed exists (Ryan & Deci, 2000).
Humans have an important role in the entrepreneurial process. Human behavior is the result of motivational factors and cognitive factors that include the ability, skill and intelligence. Although external factors determine the level of success in the entrepreneurial process, but human motivation has an important role in the development of the entrepreneurial process. Human Motivation determines the success of entrepreneurial process. Strong motivation to succeed has different weak motivations on entrepreneurial process. Research that explores the motivation to undertake entrepreneurial process is still limited (Setiawan & Nimran, 2013).
Entrepreneurship involves human agency. The entrepreneurial process occurs because people act to pursue opportunities. People differ in their willingness and abilities to act on these opportunities because they are different from each other. We argue that the variation among people in their willingness and ability to act has important effects on the entrepreneurial process. Motivational differences also influence the entrepreneurial process. For example, such things as variation across people in their perceptions of risk and opportunity influence entrepreneurial decisions (Shane et al., 2003).
(Herron & Sapienza, 1992) stated that, “the motivation plays an important role in the creation of new firms, products, organizations, theories of organizational creation”.
(Herron & Sapienza, 1992) these two authors stated that, “Because motivation plays an important part in the creation of new organizations, theories of organizational creation that fail to address this concept are incomplete”.
Entrepreneurial Motivation is the drive of an entrepreneur to maintain an entrepreneurial spirit in all their actions. Motivation implies an inner state that causes a person to act towards the attainment of goals. It is an inspirational process of steering an individual’s drives and actions towards goals. It causes a chain reaction. Motivation is an internal psychological feeling which produces goal directed behavior. It is an ongoing process because human needs are never completely satisfied. Motivation is dynamic force setting a person into motion or action. The word motivation is derived from motive which is defined as an active form of a desire, craving or needs and desires effect of change the behavior which becomes goal oriented  (Krishna, 2013).

1.2 Significance of study:

This study guides the people who have motivation to become an entrepreneur about the outcomes of successful entrepreneurs. It will help the people especially the fresh business graduates to understand the factors which create barriers while becoming an entrepreneur and he will analyze the factors which motivate common people to become an entrepreneur. So he takes corrective action while becoming an entrepreneur. The finding in this study can be used by other researchers which they use in their literature.

1.3 Problem identification:

Being an entrepreneur is not a difficult task but there are some certain areas which create problems to the people while becoming an entrepreneur. Risk, failure, lack of capital and lack of information about the market problem are the factors which affects the entrepreneurial motivation. If these problems are unsolved the future of entrepreneur will be in danger.

1.3 Research objectives:

A.    To determine the factors which motivate people to become an entrepreneurs?
B.     To determine the relationship between motivation and entrepreneurship.

1.4 research questions:

A.    What are the factors which create motivation in the people to become an entrepreneur?
B.     What are the relationship between motivation and entrepreneurship?

1.5 Delimitations:

This study is conducted in the Gilgit city but due to the time constraints the researcher is going to limit his study to the students of the university. So the area of this study is limited. If we expand our area of study by increasing the number sample size (university student) to sole proprietor, this will makes the study delimited.  The variable in this are limited. So it can be delimited if the variables are expended.

 

CHAPTER TWO

2.0 literature review

2.1 concepts and definition

2.1.1 Introduction

This chapter will start by discussing entrepreneurship using the literature in the field. General motivation to become an entrepreneur is discussed. The review looks at the literature on motivations for entrepreneurship, looking at both empirical research and theories developed under the topic of entrepreneurship motivation.

2.1.2 Defining the entrepreneur

Entrepreneurs were people who recognized opportunities and created new business organizations. Others have viewed entrepreneurs as individuals who are critical to increasing a firm’s productivity and help it recover from an economic slump. Entrepreneurship has also been described as a main reason for innovation (Bygrave & Hofer, 1991).
Entrepreneurs like people who were willing to take risks, and bear uncertainty to get a reward. Entrepreneurs like people aware of opportunities that can generate (Deakins, 1999).
The term “entrepreneur” has been associated with the start of the new business and sometimes also with innovation as an additional criteria. The entrepreneur is the individual person who creates the business, puts it to work and makes it survive. Entrepreneur   helps to investigate the process of business creation (Veciana, 1988).
Entrepreneurship is the process of creating something new with value by devoting the necessary time and effort, assuming the accompanying financial, psychic, and social risks, and receiving the resulting rewards of monetary and personal satisfaction and independence (Carsrud & Brännback, 2011).
an entrepreneur is one who brings resources, labor, materials, and other assets into combinations that make their value greater than before, and also one who introduces changes, innovations, and a new order  (Carsrud & Brännback, 2011).

 

2.1.3 Roles of entrepreneur

Entrepreneurs occupy a central position in a market economy. For it's the entrepreneurs who serve as the spark plug in the economy's engine, activating and stimulating all economic activity. The economic success of nations worldwide is the result of encouraging and rewarding the entrepreneurial instinct (Bygrave & Hofer, 1991).
A society is prosperous only to the degree to which it rewards and encourages entrepreneurial activity because it is the entrepreneurs and their activities that are the critical determinant of the level of success, prosperity, growth and opportunity in any economy. The most dynamic societies in the world are the ones that have the most entrepreneurs, plus the economic and legal structure to encourage and motivate entrepreneurs to greater activities (Campbell, 1992).
The role of the entrepreneur can be seen from the perspective of two important theories: economic theory and empirical theory (Rapaso, Do Paco & Ferreira, 2008). According to (Davidsson & Wiklund, 1999) the roles of entrepreneurs according to the economics theory are following:
·         the person who undertakes risk associated with uncertainty
·         the person who supplies the financial capital
·         innovator
·         decision maker
·         industrial leader
·         manager
·         organizer of economic resources
·         business owner
·         locator of resources
According to (McClelland, 1961) an entrepreneur has following roles:
·         original and innovative
·         takes individual responsibility
·         plans on long term basis

2.1.4 Entrepreneurial motivation

There are numbers of motivational variables which develop the intention of students to create his/her venture. These variables can be categorized into demographic variables and psychographic variables. The literature on entrepreneurial motivation is scare and fragmented. Entrepreneurial motivations refer to the desire or tendency to organize, manipulate and master organizations, human beings or ideas as quickly and independently as possible (Johnson, 2005). Individuals with high-entrepreneurial motivation are to be more likely to become entrepreneurs (Shane et al., 2003).
Beliefs which are related to perceived high-entrepreneurial motivation on a country-wide level may promote individuals’ attitude towards entrepreneurship. Beliefs related to the role of formal and informal institutional environments may influence individuals’ attitudes towards entrepreneurship. If a person believes that the outcome of his/her entrepreneurship activity in a given environment will be desirable, they are likely to have a positive attitude towards entrepreneurship (Lent et al, 2000). If a person perceives doing business in a country as being difficult,  unattractive, risky, or bringing low benefits, his/her attitude towards entrepreneurship might be negative (Bullvag et al, 2010).
(Benzing, Chu & Kara, 2005) in their study of entrepreneurs in Turkey stated that, among other things, presented a comparative results of numerous research on entrepreneurs’ motivating factors in different countries. In Romania, income and job security needs were stronger motivators than self-satisfaction and personal needs. On the other hand, entrepreneurs in India were most strongly motivated by the desire for autonomy and then to increase their income.
Ugandan entrepreneurs are motivated by “making money” (Bewayo, 1995). A study of entrepreneurs in Kenya and Ghana found that the strongest two motivators for the entrepreneurship were to increase income and to provide employment to them (Chu, Benzing, & McGee, 2007).  The research found that microenterprise owners in West Africa were motivated by a desire to satisfy psychological needs – food and shelter (Roy and Wheeler, 2006).
Motivations are not the only things that influence these transitions. Cognitive factors, knowledge, skills, and abilities (KSAs), certainly matter. Allocation is the result of the combination or integration motivation and cognition. First, the entrepreneurs need to have some knowledge, especially of the industry and of any relevant technology that is critical to success. The necessary skills will depend on the circumstances, but they may include such factors as selling and bargaining, leadership, planning, decision making, problem solving, team building, communication, and conflict management. Third, the entrepreneur needs to have the requisite abilities, including intelligence (Schmiemann, 2008).
According to (Roy and Wheeler, 2006) Environmental conditions also matters. First, opportunities may interact in interesting ways with the attributes of people. Second, the willingness to engage in entrepreneurial activities depends on such things as the legal system of the country in which the entrepreneur operates, the age of the industry, the available capital in the economy, the condition of capital markets, and the state of overall economy. We believe that these factors are important, but that it might also interesting to know whether motivations of particular people lead to different types of entrepreneurial action under different environmental conditions.
According to (Baum, 2004) profit is one the most leading reason which motivates people to become an entrepreneur. But there are several other factors which motivate people to become an entrepreneur in such as high profit maximization. These are many other factors which effects motivation so more information is needed to be known.
The entrepreneurial motivations determine the entrepreneurial process. Although the role of the environment and opportunities is important, the role of humans and motivation not get much attention. Entrepreneurial motivations are classified into two, namely: general and task-specific. Motivation general consists of; need for achievement, locus of control, vision, desire for independence, passion, drive. Meanwhile, specific task consists of; goal-setting, and self-efficacy. Both types of motivation determine the understanding and development opportunities so as to achieve success in the entrepreneurial process. Motivation has an important role in predicting the desire to be an entrepreneur. Entrepreneurship involves human role. The process of entrepreneurial occurs because people act to pursue opportunities. Human motivation determines the decision to become an entrepreneur and the entrepreneurial process. The differences will affect the entrepreneurial motivation. The external environment which consists of the business environment, socio-cultural factors, and external conflict nations can encourage and motivate entrepreneurs (Shane et al., 2003).
There are several inter and external factors which motivate people to become entrepreneur. The internal factor includes; Educational background, Occupational experience, Desire to do something pioneering and innovative, Desire to be free and independent and Family background. Internal factors constitute the personality of the entrepreneur and thereby generate an inclination to adopt entrepreneurial activity. Among the internal motivating factors, the desire to do something creative is important. It means the desire to make a contribution to the development of the state, to introduce an entirely new product in the market, to place the home town on the country’s industrial map, to make full use of technical skills, to provide employment to intelligent young men and women in the community, etc  (Krishna, 2013).
The factors which externally increase the motivation of people to become entrepreneur include:
Assistance from Government, financial assistance from institutions, availability of technology and / or raw materials, encouragement from big business units and heavy demand for product. Among the external factors, assistance from financial and other Governmental institutions has been rated the strongest motivator. Other factors include availability of surplus funds, sick units being available at a cheap price, success stories of first generation entrepreneurs, support of friends and relatives etc. in some cases there may be compelling reasons like loss of job, death of the father, dissatisfaction with the job held, etc., prompting people to launch their own industries  (Krishna, 2013).
Peoples are motivated by the reward structure in the economy. This economic perspective on new venture initiation focuses on the usefulness, utility, or desirability of an entrepreneurial career. People would become entrepreneurs if the expected rewards surpass the wages of employment. Because expected rewards depended on assessments of individual ability and attitudes towards risk, perceptions of entrepreneurial feasibility were included. People may be motivated to become entrepreneurs if they believe self-employment is more likely than working for others to lead to valued outcomes. It seemed to us that the motivation to become an entrepreneur is driven by the difference between the desirability of self-employment and the desirability of working for others (Schoenfeld, Borgia, & Segal, 2005)
(Robichaud, McGraw and Roger, 2001) have studied North American entrepreneurs and have grouped motivational factors into four categories. Extrinsic rewards which are source of motivation are for economic reasons and Independence/ autonomy. Intrinsic rewards are source of motivation which includes: self-fulfillment and growth and Family security. 
(Wang, Walker & Redmond, 2006) did a study on motivations of small business owners in Western Australia, and pointed 17 motivational factors into four groups: Personal development motivations, financial motivations, Motivations related to work and family and Flexible lifestyle motivations.
(Kirkwood, 2009) did a similar study on entrepreneurs in New Zealand and mentions that there are four key drivers of entrepreneurial motivation. The first is the desire to be independent. This is cited as the number one motivating factor for many people in becoming entrepreneur. The second is monetary gain.  People are not always motivated by money but it is found to be an important motivational factor for entrepreneurship. The third relates to issues around work, issues such as unemployment, redundancy and lack of job prospects. The fourth key driver involves family-related factors such as a desire for work-family balance.

2.2 factors that results in entrepreneurial motivations

The main factors which results in motivation towards entrepreneurship are discussed in the following section. Six factors appear most frequently in the literature regarding motivation for entrepreneurship. They are independence; money; work-related factors; family-related factors; the need for challenge; and opportunity. Factors like independence and money are straightforward, but for other factors like family-related motivators and the need for challenge, the differences between the various studies are pointed out.  

2.2.1 Entrepreneurship Education

Entrepreneurship education refers to the scope of curricular lectures or courses that provides students with            entrepreneurial competencies, skills and knowledge in pursuing entrepreneurial career (Ekpoh & Edet, 2011).
Entrepreneurship is confronted with uncertainties as entrepreneurs always try new things and set challenging goals for themselves.           Inadequate business knowledge will lead to risk-averse behavior and reduce entrepreneurial propensity. Throughout adequate business knowledge acquired from entrepreneurship education, the interest of students towards entrepreneurial career would increase, because it has prepared potential entrepreneurs in dealing complex decision makings, and minimizes the perceptions of barriers and risk of entrepreneurship (human capital, financial capital, discovering of opportunity, material acquisition and technology adaptation), help them to start enterprise better as they know the entrepreneurial process and have foundation regarding business management knowledge (Ahmed et al., 2010).

2.2.2Personality Traits

Personality traits have proven to be predictors of many aspects of entrepreneurship. Personality traits, known as trait theory, it refers to personal characteristics of entrepreneurs.  (Shaver & Scott, 1991)

2.3 Theoretical frame work



Rounded Rectangle: • Entrepreneurial education
• Personality traits


Rounded Rectangle: Motivation

                                                                             
 

2.3.1 Literature gap

In order do any research the finding and identification of literature gap is very important. So the making of this term paper I have found the literature gap from the article “the journey to develop educated entrepreneurs: the prospects and problems of Afghanistan businessman” which is written by (Muhammad, 2011). In this research article the author gave his recommendation for doing further research on “entrepreneurial motivation: motivation of people to become an entrepreneur.

Chapter three

Research methodology

3.1 research design

This study used a correlation research design. The study used exploratory study where change or effect on independent variables (willingness to become a boss, to maintain personal freedom, to provide employment to people, to satisfy their basic psychological needs, entrepreneurial opportunities, macroeconomic environment, knowledge, skills, job security and personal satisfaction and growth) result in change in dependent variable (motivation). Quantitative data was considered for this study.

3.2 unit of analysis

Unit of analysis in this study were individuals students at whom the researcher want to know their motivation to become an entrepreneur.

3.3 study population

The study population consists of three thousand students in the university.

3.4 data collection methods

For the completion this research secondary data was obtained from published journal articles from publishers like the emerald publishing group, books and magnizes were also used.

3.5 dependent variable

The dependent variable in the proposal is motivation of student to become an entrepreneur.

3.6 independent variable

The independent variable in this proposal includes willingness to become a boss, to maintain personal freedom, to provide employment to people, to satisfy their basic psychological needs, entrepreneurial opportunities, macroeconomic environment, knowledge, skills, job security and personal satisfaction and growth.

3.7 Data analysis

The data is analyzed by using SPPSS and the results will be interpreted through frequency distribution tables and bar graphs.

3.8 Data collection instruments

Primary data was collected using a self administered questionnaire. The questionnaire was
designed according to the objectives and study variables and responses were anchored on a
five (5) point Likert scale ranging from 5 – strongly agree to 1 - strongly disagree. Part one of the questionnaires was used to gather biographic data of the respondents and part two was to collect data on entrepreneurial education, personality traits and entrepreneurial motivations.


Chapter four


Data presentation and analysis


This chapter describes the presentation, analysis and interpretation of the primary data collection through questionnaires from the targeted respondent’s .This chapter explains the descriptive statistics (correlations, regression and reliability).

4.1 Introduction


This chapter analyzes and presents the findings of the study. The findings are presented in tables showing frequencies, correlations and regression analysis. It is guided by the following objectives:

i) To examine the relationship between entrepreneurial education and entrepreneurial motivation.

ii) To examine the relationship between personality traits and entrepreneurial motivation.

4.2 Respondents’ gender




Frequency
Valid Percent
Valid
Male
60
70
Female
25
30
Total
85
100.0

. Source: Primary data


The results in above table shows that most of the respondents in my research were male with a percentage of 70% and female respondents in the research were 30%.

 




4.5 Reliability and Validity of instrument


The research instrument was examined for validity and reliability by using Cronbach’s Alpha value and Content Validity Index for the two aspects respectively.

Table 05: Reliability and validity


Variable
Anchor
Cronbach Alpha
Entrepreneurial education
5 Point
.866
Personality traits
5 Point
.763
Entrepreneurial motivation
5 Point
.893


Results in table 05 showed the instrument was both reliable and valid as the Cronbach Alpha Values were well above 0.6. So there is a consistency in the variables.

4.3 Descriptive Statistics


Descriptive statistical methods were used to focus on the presentation and discussion of primary data for general reader of this research, 85 questionnaires were distributed to students of Karakorum international university .Data was summarized and analyzed in a readable and easily interpretable form. The statistical package for social sciences (SPPS) version 16 was used to summarize the data.

4.3.1 Relationship between entrepreneurial education and entrepreneurial motivation.


Table: 01


N
Mean
Std. Deviation
 Entrepreneurial education
 85
  4.12
      .893

Source: Primary data


The  results  in  table  01  showed  that  the  respondents  in  the  study,  believe  that  the  most important attributes considered in entrepreneurial education were Accuracy (Mean = 4.53). This implies that the perceptions of all respondents tended to agree which means that the entrepreneurial education motivates respondents to become a success entrepreneur. Generally all the respondents tended to agree and strongly agree.

4.3.2 Relationship between personality traits and entrepreneurial motivation.


Table: 02


N
Mean
Std. Deviation
 Personality traits
 85
  3.92
      .713

Source: Primary data


The  results  in  table  02  showed  that  the  respondents  in  the  study,  believe  that  the  important variable considered in entreprenrial motivation was  personality traits (Mean = 3.92). This implies that the respondent who have better personality traits have greater chances to become successful entrepreneur.  Generally all the respondents tended to agree and strongly agree.

4.4       Correlation analysis



The objectives of the study were based on the relationships between the different variables which were: entrepreneurial education, personality traits and entrepreneurial motivation. In order to achieve this, the Pearson (r) correlation coefficient was computed given the interval nature of the data and the need to test the direction and strength of relationships that exist among the study variables. Table 03 below presents the correlation analysis results.








Correlations
EEE
PTT
EMM
EEE
Pearson Correlation
1
Sig. (2-tailed)
PTT
Pearson Correlation
.761**
1
Sig. (2-tailed)
.000
EMM
Pearson Correlation
.732**
.784**
1
Sig. (2-tailed)
.000
.000
N
85
85
85
**. Correlation is significant at the 0.01 level (2-tailed).

4.4.1 The relationship entrepreneurial education and entrepreneurial motivation.


The  results  in  table  03  above  showed  a  significant  and  positive  relationship  between entrepreneurial education and entrepreneurial motivation.  (r = 1, p<.01) These results indicate that the more students have willingness to become an entrepreneur if they have entrepreneurial education.

4.4.2 The relationship personality traits and entrepreneurial motivation.


There is a significant positive correlation between information sharing and financial performance of commercial banks (r=.761**, p<0.01) (Table 03). This means that when the respondents have greater personality traits they have greater willing for entrepreneurship.

4.5 Regression analysis


To establish the extent to which the entrepreneurial education and personality traits predicts the entrepreneurial motivation, a  prediction  model  was  developed  using  multiple regression analysis as shown in the Table 04 below.



Table 04: Regression of entrepreneurial education and personality traits on entrepreneurial motivation.

Coefficientsa
Model
Unstandardized Coefficients
Standardized Coefficients
t
Sig.
B
Std. Error
Beta
1
(Constant)
.231
.320
.723
.472
EEE
.318
.098
.323
3.244
.002
PTT
.665
.123
.538
5.413
.000
a. Dependent Variable: EMM


  • Hypothesis 1: Student participation in entrepreneurship education is positively related to entrepreneurial motivations. So the hypothesis is accepted. Because this variable is significant at 0.00.


  • Hypothesis 2: A personality trait is positively related to entrepreneurial motivations. So the hypothesis is accepted. Because this variable is also significant at 0.00.


However, entrepreneurial education and personality traits are the significant predictors of entrepreneurial motivation of students of university. This means that an improvement in entrepreneurial education to leads .323 positive changes in entrepreneurial motivation of students of university .while an improvement in the personality traits leads to 0.538 positive changes in entrepreneurial motivation of students of university. The model indicated that personality traits had the highest prediction potential compared to entrepreneurial education. And the model is fit for analysis.









Model Summary
Model
R
R Square
Adjusted R Square
Std. Error of the Estimate
1
.811a
.658
.650
.52129
a. Predictors: (Constant), PTT, EEE


This model is fit for this research because Results  from  table  above,  show  that  a  combination  of entrepreneurial education and  personality traits explained on average up to 65.0 % variations in the in the entrepreneurial motivation of students of university, implying that other than entrepreneurial education and personality traits there are  other  factors  affecting entrepreneurial motivation of students of university .



ANOVAb
Model
Sum of Squares
df
Mean Square
F
Sig.
1
Regression
42.929
2
21.465
78.989
.000a
Residual
22.283
82
.272
Total
65.212
84
a. Predictors: (Constant), PTT, EEE
b. Dependent Variable: EMM


Anova is fit at 0.00a.





CHAPTER FIVE


DISCUSSIONS AND CONCLUSION


5.1      Introduction


The study focused on the relationship between entrepreneurial education, personality traits and entrepreneurial motivation of students of university. This chapter is divided into two sections; Discussion of findings and Conclusions.

5.2      Discussion of findings


5.2.1 Relationship between entrepreneurial education and entrepreneurial motivation


The result shows significant and positive relationship between personality traits and entrepreneurial motivation. This implies that when the students’ entrepreneurial education their tendency to become a entrepreneur will always increases.

Entrepreneur education help in developing a students’ independent attitude, is probably the most difficult and important goal. It focus is on the talents, capacities or characteristics of students, among which showing initiative, creativity, perseverance, independence, goal setting, opportunity recognition, and risk taking are vital. Educational institutions can promote the characteristics of students associated with successful entrepreneurship.

Finally, educational institutions are trying to develop an entrepreneurial culture, an atmosphere promoting entrepreneurial attitudes and skills, which stimulates innovation and creativeness.

5.2.2 Relationship between personality traits and entrepreneurial motivation.


The result shows significant and positive relationship between personality traits and entrepreneurial motivation. This implies that more students have willingness to become and entrepreneur and they have personality trait of risk taking.

Risk taking is one the personality traits of the students which motivate them to become to the successful entrepreneur. Individuals who have higher achievement motivation prefer activities of intermediate risk because these types of activities will provide a challenge, yet appear to be attainable.


5.3 Conclusion


From the results and outcomes of this study, it is concluded that there is positive relationship of personality traits on motivation towards entrepreneurship and participation in entrepreneurship education. More precise, students with a proactive personality have a more positive attitude towards entrepreneurship and have more often participated in entrepreneurship education. Students with a high willingness to take risks also tend participate in entrepreneurship education. The decision to start a new venture seems to some extend influenced by personality traits. The results show that the direct effects of personality trait on entrepreneurial motivation are almost as high as the direct effect of participation in entrepreneurship education on entrepreneurial motivation.

0 comments: