objectives of advertising and consumer perception

The sole objective of advertising is to sell the products or services, to increase the market share, increase sales volume, to get more people to buy our product. The purpose is vey common in advertisement campaign which is build to encourage the buyers to use more and more products,

Advertisement attempts to get the consumer to use the product more frequently, advertising is the only medium which create awareness about the variety of product for different purpose on the given occasion or different occasions. The basic them of advertising is to encourage the consumers to buy more often or more of product, advertising programs are developed to introduce and support a promotional programmed. A company which is well known for a product and has diversified into the lines can boost their sale of that new product which was not known to public so far. Some companies have their product with negative attribute which discourage their than one expect, advertising convert the disadvantages into advantage of the product.

Consumer perception  is important toward the product and services which effect the  buying behavior of the consumer, market researcher try to examine the consumer perceptions and attitude toward products, services, and marketing mix. In the past it was noticed that consumer have negative perception or attitude toward marketing, now consumer became more and more knowledgeable through advertising practices, customers are more critical regarding comercial advertising, the perception of consumer in different countries have different regarding their marketing practices.