1. Press media 2. Radio media
3. Television media 4. Film media
5. Video media
1. Poster 2. Painted
display
3. Traveling displays 4. Electric signs
Indoor advertising means the use of those advertisers
that carry the message right in the house or indoor of the audience
Newspaper is one of those which give news-views ideas,
interpretation, opinion, comments and explanation regarding the social,
economical, political, educational, moral, cultural, ecological, meteorological
development and the like. Newspaper is consider to be the back bone of
advertising programe and it is consider to be the most powerful message
carrier. Of the total space, 45 percent of goes to advertisements in one form
or the other and the rest for texture matter.megazine are the one of the oldest
media advertising. Magazine are the periodicals published weekly, monthly,
fort- nightly, annually and quarterly.
Radio/broadcast advertising
Radio advertising can be called as word of mouth, it is a different
medium as it appeals more to ear than the eyes through sound. In spite of the
strong competitor namely television, still it is a vital medium of advertising.
Television telecasting advertising
Television telecasting advertising is considered to be
the gift of this century. Broadly there are two types of advertising namely,
program or sponsored program and announcement. in sponsor advertiser pay for
the time. The television advertisements are called as television commercials,
lasting for 10, 15, 20 and 30 second.
Film advertising is another medium of publicity
characterized by sound, motion, colour, vision and timeliness. It is like a
television run on the enlarged screen for large audience. Screen publicity is
liked by people of all age, sex, profession, political affiliation, cultural
heritage and income groups because of its magic of life size presentation of
the theme.
Outdoor
advertising
Outdoor advertising is the only one of its kind that has
been carried for ages. Outdoor advertising is one which is clothed with people
who move out of the doors. Outdoor advertising messages are placed in the
strategic locations where they exposed the audience on the move. (sontakki.C.N., 2006)
Posters
A poster is a sheet of paper pasted on a wooden card or
metal board depicted the advertising message. Poster is the single largest form
of outdoor media accounting for 75 percent of this media.
The success of advertising depends on two factors namely:
I.
Designing the poster.
II.
Selection of its site.
Painted display is the painted bulletins and wall
painting. A painted bulletin in nothing but a metal sheet of a rectangular
shape of a standard size, erected at heights to command the visibility from a
distance.
Traveling
display
Traveling display is refer to the transit advertising. It
stand for all type of advertising signs or displays used in trains, buses autos
and other such transportation vehicles and the terminals or the stations from
which they operate.
Booklets
Book-let is very small advertising book which is not more
than 8 to 10 pages fastened with staples or glue to allow it to open as a book.
Catalogues
Catalogues is quite similar to the book let in physical
make up except that it is much larger and presents wider range of products of
the business house. (sontakki.C.N., 2006)
Exhibition is in effect, a congregation of show rooms of
different manufacturers under a single roof. Exhibition is normally organized
by trade associations and chamber of commerce government is taking keen
interest in these. Exhibition attracts the dealers and consumers towards the
latest products in the line by providing detailed information and
demonstration.
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